Many large law firms are embracing modern marketing strategies to be more competitive. Although some of the options are out of budget for smaller firms, there are many within reach. On this episode of Legal Toolkit, host Jared Correia interviews Jennifer O’Leary Cathell from Edwards Wildman Palmer LLP. Together, they discuss what marketing paradigms and strategies small firms can adopt from the big firms. Whether your firm is in need of a new website or new look, there are many obtainable objectives to explore. Tune in to learn more about design by committee, relevant metrics, and when to hire outside consultants.
Jennifer O’Leary Cathell is the eMarketing, Design and Brand Manager at Edwards Wildman Palmer LLP, where she conceptualizes, produces and enforces the visual identity for the firm’s brand. She oversees the creation, design and production of all Edwards Wildman marketing materials, including websites, blogs and videos. Prior to her 16 years with Edwards Wildman, Cathell worked with the Warren Group (publisher of Banker and Tradesman).